Accion Microfinance Bank (MfB) has taken a significant stride in empowering female entrepreneurs by offering them vital digital skills to bolster their businesses.
In a recent endeavor, the bank organized a one-day digital skills boot camp at its headquarters, tailored specifically for female entrepreneurs. The objective was to recognize the growing significance of social media in today’s business landscape.
Paul Ehiagbonare, Chief Digital Officer at Accion MfB, underscored the importance of equipping female entrepreneurs with the necessary tools and knowledge to effectively navigate the digital realm. In his keynote speech, he delineated practical strategies for utilizing digital technologies to propel business growth, focusing on aspects like digital marketing, e-commerce, and operational efficiency through digital tools.
Anita Oguni, Corporate Branding and Digital Communications Manager at Accion MfB, shared valuable insights on social media marketing and content creation. She stressed the importance of leveraging digital channels to broaden customer reach, augment brand visibility, and foster meaningful engagement with customers.
Upon completing the program, participants of the boot camp received certificates of participation, acknowledging their dedication to enhancing their digital skills.
Accion MfB reiterated its commitment to advancing financial inclusion and economic empowerment by offering innovative solutions to support businesses in attaining their financial goals. Through initiatives like the digital skills boot camp, the bank continues to empower entrepreneurs, especially women, to excel in an increasingly digital-centric business environment.
