Source: Financial Watch
Ecobank Nigeria has introduced a new pop-up marketplace initiative named Oja Oge, specifically designed to support entrepreneurs in the Small and Medium Enterprises (SMEs) sector.
This innovative platform is tailored for business owners in the fashion, beauty, wellness, lifestyle, and entertainment industries, with the goal of empowering and elevating small businesses within these fields.
Mrs. Omoboye Odu, Head of SME, Partnerships, and Collaborations at Ecobank Nigeria, provided insights into the Oja Oge initiative, which will be held as a two-day exposition at the state-of-the-art Ecobank Pan African Centre (EPAC) complex in Lagos. The event is scheduled for August 31 to September 1, 2024, beginning at 10 AM each day.
Mrs. Odu noted that the fair is expected to attract a wide array of top-tier exhibitors, fashion and lifestyle enthusiasts, social media influencers, and members of the diplomatic community in Nigeria. Additionally, the event will draw in both local and international tourists, offering a lively space for networking and collaboration among entrepreneurs, shoppers, and other key economic players.
“Oja Oge is more than just a marketplace; it is a thriving hub for fashion and lifestyle businesses. The event will feature premium entertainment and provide a unique platform for exhibitors and shoppers to connect in a dynamic and engaging setting,” she explained.
She emphasized that the fair would open up new markets for participants, offering them valuable opportunities to establish connections with both local and international visitors. “As a Pan African bank, supporting small businesses is a key priority for us, and Oja Oge is one of the many ways we are committed to this cause,” she added.
Participation in the event is free, and Mrs. Odu encouraged everyone to invite their family and friends to be part of the experience. The exhibition will not only serve as a space for buying and selling products but also as a celebration of creativity and innovation in fashion and lifestyle, enriched by a variety of music, food, and more.
Ecobank Nigeria has been actively supporting SMEs through various initiatives. In addition to the successful Adire Lagos Experience, the bank also conducts the monthly MySME Growth Series, aiming to train and empower over 1 million SME operators across Nigeria by the end of the year.
