NESCAFÉ, Nigeria’s leading coffee brand, has officially concluded its nationwide NESCAFÉ Next Level Promo, an initiative designed to celebrate consumer loyalty while actively supporting entrepreneurial ambitions across the country. Running from April to June 2026, the promotion invited consumers to purchase a promotional sachet of NESCAFÉ Original 3-in-1, reveal a unique code, and enter for a chance to win instant rewards alongside major business support packages. Demonstrating massive engagement, the campaign generated over 240,000 total entries nationwide, rewarding more than 41,000 consumers with instant cash and airtime prizes while selecting four Grand Winners to receive comprehensive entrepreneurial support. These top beneficiaries; Yusuf Najimdeen from Plateau State, Jennifer Sunday from Kaduna State, Nwojiji Chukwu Emeka from Ebonyi State, and Ani Ikechukwu Olalanya from Lagos State; received business grants, seed funding, specialized masterclasses to build their technical capacity, and professional equipment tailored to their respective fields, including software development, make-up artistry, photography, and fashion design. To celebrate their achievement, the winners embarked on an all-expenses-paid trip to Lagos, where they toured the JK Randle Museum, visited Nestlé Nigeria’s Agbara Factory to gain firsthand insight into the high-quality production and packaging processes behind every sachet, and formally received their rewards at the Nestlé Nigeria headquarters in Ilupeju. Speaking on the campaign's impact, Wassim Elhusseni, Managing Director and CEO of Nestlé Nigeria Plc, emphasized that the initiative reflects the company's core purpose to enhance quality of life by investing directly in consumer ambitions, celebrating the determination of Nigerians striving to build sustainable livelihoods. Echoing these sentiments, Jean-Pierre Duplan, Category Lead for Coffee in Nigeria, noted that the promotion exceeded expectations by combining consumer rewards with meaningful resources that allow aspiring business owners to take the next step in their journey. For beneficiaries like Jennifer Sunday, who entered by purchasing a single sachet and won a business grant alongside a professional make-up kit, the experience proved life-changing, offering renewed confidence and practical tools to scale her enterprise. Building on broader youth empowerment frameworks like the My Own Business (MYOWBU) initiative, the promo highlights NESCAFÉ's ongoing commitment to fostering sustainable economic growth and supporting young entrepreneurs across Nigeria.
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